Secrets of Successful Real Estate Ads

images-7In any business, figuring out the most ideal way to market your business is one of the keys to success and growth. While we can always point to other similar businesses that have come before us, it is best to find our own path and carve out our own specific niche for ourselves. Even though the housing market fluctuates like waves in the ocean, one thing stays the same- the need for real estate and the customers willing to buy it. Here are 5 secrets of successful real estate ads.

1. The brand is the star

If you have spent the time and effort creating a strong brand, it should be the star of any ad campaign. You can tailor your message to accommodate the temporary trends in the market while staying true to the overall messaging that your brand conveys. It is a delicate dance, but one that is necessary for the sake of consistency.

2. Reference customer trends

Trends come and go. They can be the dominate topic discussed in marketing and branding meetings one week and be gone by the next. However, as fleeting as they may be, they are what the market needs. A good real estate ad taps into the moment and utilizes the trends to gain relevance and connect with customers.

3. Adapt the message

While trends do change quickly, this is no reason to render your hard earned efforts in previous advertising useless. A good advertising plan can adapt the message of existing advertisements and evolve as the overall trends do. Ride out the ups and downs instead of re-inventing the wheel each time around.

4. Use data to monitor progress

Successful real estate ads have many factors to consider. You may be increasing your brand recognition, but is the messaging getting through? While adapting to the trends in your area did you go off message with your overall brand? These questions can be hard to consider unless you use data to gain an objective perspective. Quality advertising utilizes data to evaluate the efficiency of your advertising and can yield useful insights into what is working and how it can be tweaked for maximum outcomes.

5. Managed by professionals

A stellar advertising plan is best when executed by professionals who have the most experience possible in real estate brands. Selecting a team of experts with a history of retooling and rethinking ads can give you the peace of mind you need when making the decision to outsource your advertising needs.

Best Real Estate Advertising

If you’re not visible in the real estate market, you don’t exist from the commercial viewpoint. Buyers who’re looking out to buy their dream home are always on the look out for properties that they can reach through credible sources. So if you’re a real estate broker, you must take the advertising part seriously. Earlier, word of mouth publicity or references and for-sale-sign were the only way to sell a property. However, times have changed with the evolution of the Internet. Visibility in the real estate market can be increased by following some of these tips.

Online Advertising, a Present Reality
Pay per click advertising has been the biggest hit in recent years. You can take the help of Google AdSense to put ads of your property on the Internet. When a user is searching for information related to property, the ad may pop up informing the reader about your property. You’re only required to pay for the ad, if the user clicks on it. The same link can be used to direct users to your blog or real estate firm website.

The Ubiquitous Classifieds
Local and national newspaper classifieds are still not obsolete, and so you shouldn’t mind advertising in them about your property. This is specially true for large-scale real estate firms who have dozens of properties to be sold. Thanks to the Internet, even online classifieds are available on websites like Craigslist. In fact, every Internet search engine, be it Google or Yahoo, has its own real estate listings. You can take the help of their listings. Do include digital images of the property you’re showcasing. Your buyer may like the design of your property and if he is interested, he may visit the property to see it personally. You can also post information or ads on social sites like Facebook.

Virtual Reality
Ever made a video or done something similar? If not, then it is the time to do so. If you’re a large real estate firm, hire professionals and make a video featuring your property and surroundings. Professionals will do it very creatively, and it will look like a typical TV ad. Upload it on YouTube and register with companies that help in uploading virtual tour videos on several real estate marketing websites. While YouTube membership is free of cost, you may have to pay some money to virtual tour video uploading companies.

A Pen is Mightier than a Sword
Start a blog dedicated to real estate. Take SEO help to rank. In fact, there is not a great need for SEO work, if you’re wired to a network of professionals in the same field. Nevertheless, technicalities and authentic information do matter and the reader may find it pleasing to know everything on a single web page. You can also earn through your blog by placing ads on it.

Organize Fairs/Events
If you’re a large real estate firm, you may not need sponsors to help you organize a great business fair or property exhibitions. In fact, a large number of firms and newspapers will automatically help you to make the program a grand success. In the property exhibition, you can make models of all the properties you’re trying to sell. Meet some marketing professionals to know the creativity you can show in presenting information to people. Don’t forget to distribute pamphlets, business cards, and post ads in local newspapers regarding the property exhibition. Through the contacts you have built, invite a popular figure from the real estate market to inaugurate the function.

Billboards Do Strike the Minds
Every time I’m outside on the roads, I happen to carefully notice various billboard advertisements. Certainly billboard advertising is a great way to attract people. Though they may be distracting at times, even a glance at them, makes us remember any new ad or any new product launch. It is a creative way to make a place in the customers mind.

Creative For Sale Signs
Traditional advertising techniques like for-sale-signs may not be so popular now, but they do have a small, yet significant, role to play. Place for-sale signs on the gate or near a property, as it reminds people going through the route that the property is up for sale. You can be creative by putting your website or blog link on the sale sign, and can also give your professional contact number below it. Ensure these two things are readable on the sign board.

For large real estate firms, advertising properties is certainly a matter of millions in investment and they do that in style. For private owners or any independent real estate broker, even a small snippet in cable television or online classifieds are enough. The capital invested in real estate advertising can vary depending on who you are; a home owner or a real estate tycoon!

Finding a Good Real Estate Agent

Whether you are on the hunt in purchasing or selling your dwelling place, getting in touch with the best real estate agent is quite essential. To be honest it is quite hard in finding one. Listed below are 10 approaches which are to be noted for finding a potential agent.

Introduction about the particular realtor- This particular open ended question opens the floor for bargaining rights. You need to know how long the individual has been actively involved in the industry and you should know about his best sales.

  • More importantly how he has handled his previous clients
  • You should grab hold of the aptitude of his professionalism
  • At the same time you should gather information relating to his honest means
  • After he responds to all your queries, look at the professional approach and how he responds in the days to come.

Selling approach- As in individual it is the responsibility of knowing how many properties he has sold in the past six months or so. This will allow in knowing where the strength of the realtor lies. It will surely indicate about the rate of his success.

Home sense- It should be taken into account, if the agent is very much aware of the market. It should be known what type of property he is willing to sell and what type of property he generally sells as it has been suggested by the one of the Best Realtor in Ajax.

Location- What area of the city the agent is located is a pivotal thing which should be taken into consideration. An agent should have a complete knowledge about the neighborhood that you are looking to buy or sell.

Organization and affiliations- There are more than dozen or organizations and varied qualifications which are being needed to become an agent. You need to check out the authenticity and the experience as being cited by individuals who are one of the Top Realtor in Pickering.

The references- you need to ask for three references, it will provide you all the pivotal questions. How the agent offers the three sources are to be noted with minute details. Make sure about the type of purchase and sell of the properties that they are carrying out.

Competition and advancement- Find out who the particular agent sees as his main competition. What are values and approaches which sets him apart? It should be noted if he is capable of handling his competitors with ease.

The modus-operandi of the agent- Carry out a research regarding the modus-operandi of the agent. Get to know how he works and how many workers are there under him.

What is the plan? – Whether you are purchasing or selling a property you need to have a plan and you must notify the agent regarding the plans. If he responds in a positive manner it will surely help you in making your worth count in quick time.

Ways to Maximize Sales Potential When Winter

Some say winter is the worst time to sell a home. Given the cold and stormy weather we have been experiencing, there are definitely challenges, but don’t be discouraged. First impressions and lasting impressions are key to progress potential buyers into active buyers. Be very wary as the slightest discomfort or issue can sour this experience and turn a buyer away from your home, but by addressing a few key areas, any winter woes can be easily avoided.

Here are five simple tips to maximize the showing potential of your home during the winter months.

1. Pet-Friendly—and Groomed!

If you do own pets, be sure to have the appearance of clean pets…especially dogs. We love our furry friends, but it’s best not to leave those dirty slush-soaked towels and doggy outfits laying around. The last thing you want is the smell of wet dog greeting your buyers at the front door

2. Don’t Let Winter be an Obstacle

It’s storming or just post-storm, but you have showings booked for your home. (You must have motivated buyers to go out in that weather!) Don’t make it even more of a chore for them, be sure to shovel your drive or walkway so that the first impression is a clean and accessible entry. Buyers have been known to turn away, rather than hike to the doorway in knee deep snow and risk snow in their shoes, wet pants, and wet socks.

3. Consider Your Home’s Temperature

Remember, buyers are usually viewing more than one home at a time, and thus traveling around and running in and out of cars or up and down elevators in condos. Typically they will be dressed for the great outdoors, so although having the heat way up is great for lounging on the couch, it can be oppressive for visiting buyers. Be sure to monitor the temperature of the entire house and set it appropriately.

4. Get Buyers Out of the Dark and Into the Light

The winter months also mean shorter days and less natural light. Be sure to have adequate lighting in every room. Dark rooms are depressing when coming in from the cold. Keep it bright in the winter. Some may object for energy saving reasons, but it is best to leave all the lights on before showings or use timers. This allows you to set the mood lighting, and saves the buyers fumbling for light switches.  Remember first impressions.  Is your home a sanctuary or an oasis from the cold?

5. Preparation is Key

Be sure to prepare for those wet and snowy shoes and boots. No one likes having snow and dirt tracked around there home by shoes or wet socks, just as no one enjoys having wet socks and dodging puddles in the doorway.  Be sure to have a “Shoes Off” sign. Place an absorbent mat protecting your stone or wood flooring. Be sure to have a shoe tray or appropriate storage area for shoes, not only to avoid the puddles but to show off the organization of your home.  Apply this also to winter jackets, hats and scarves. Show functioning and organization by thoughtfully arranged set ups, don’t just have outerwear exploding out of closets or haphazardly hanging on hooks or coat racks.